What is product photography?
Product Photography are images that tell your brand’s story. And ultimately, attract buyers to purchase your products.
A simple and consistent backdrop will allow your consumer to focus on the products. To illustrate the point, “a picture is worth a thousand words”. No words are needed. The photo will speak for itself. The photo will include details, alternate angles, and the size of the product.
Humans are visual. The human eye transmits visual data at about the same speed as two computers share data. So then, photos are key to getting the consumer to make a decision.
Images are the first impression. You want the consumer to develop a relationship with your product. Simply stated photos are the main tool to achieve that.
Examples of Product Photography
1. E-Commerce- photos are usually on a clean white background. And shows the product only. These images showcase your product from different angles.
2. Lifestyle photos- tell a story about the product. Your product is being used in its environment or alongside complementing products or ingredients.
3. Detailed Shots- are close up shots to highlight a specific product feature.
4. Packaging Shots- are images of your product packaging.
5. Group Shots- are groups of your product together.
product photography is an investment
Professional Photos add authority. The quality will set you apart.
You want your photos to stand out. But not in a bad way. So then, high-quality images are a must.
Professional product photography helps maintain trust and create engagement. Because of this you will sell more. More importantly, you will have repeat customers and more first-time visitors.
in summary
Want to stand out in the crowd? Quality photos will do that. How? Proper lighting, composition, and clarity. Eye catching photos your consumers will want to make a purchase. Need photos for your website or online store? Let’s chat about a project.
